How Camp Lane Skincare Skyrocketed Conversions In Only 5 Days

Some context

Camp Lane Skincare specializes in nourishing and rejuvenating skincare products. Using the healing vitamins found in retinol, Camp Lane gives people a way to improve the health and appearance of their skin.

The problem

Establishing a new brand

Camp Lane Skincare was the new kid on the block. Having just opened up shop in May of 2023, Camp Lane's founder, Jeremy Ullrich, reached out to TryOnify.

The immediate problem Jeremy needed to solve was getting customers to try a product from a brand new brand. This is the core problem that TryOnify solves. We give control over financial outcomes back to the customer while they put your product to the test for the first time. If the customer keeps the item, you can now build upon on their positive experience. TryOnify helps you get those first customers, so that you can grow your brand.

Price sensitivity

While cosmetic products sell like hot cakes, getting people to buy a single balm for $40 is still a tall task. TryOnify allowed Jeremy to offer an alternative payment option to his shop's visitors, reducing buyer anxiety significantly.

The setup

Camp Lane Skincare's implementation of TBYB is a simple one. With a dedicated payment option on the Product Detail Page (PDP) and a separate page explaining the program, Camp Lane simply drives traffic to their site from social media channels like Instagram. Once people land on their site, they let them decide on how to pay for their product.

Customers are allowed to try only 1 item in a single order
Customers have a trial period of 14 days

Camp Lane Skincare's Retinol Eye Balm Product Detail Page

Camp Lane Skincare's page explaining the TBYB program

Did it work?

After reaching out to us in June of 2023, Jeremy quickly installed and setup the app. Within a mere 5 days, he exclaimed they were "very happy with the conversion lift".

Over a year later, TryOnify has supercharged Camp Lane's sales engine by driving over 6 figures in total sales
- For a store that only sells 2 products, that's not bad 😏
Average month over month (MoM) growth for 2023 was 139.07%
On a monthly basis, TryOnify has consistently facilitated over 20% of Camp Lane's orders

Camp Lane Skincare's Order Volume for 2023 (Click to zoom in)

"Superb app with excellent customer support and ongoing development. Lennon and the team at TryOnify have responded to any of our queries promptly and helped us work with their app to make it a mainstay of our checkout and payment options."
- Jeremy Ullrich, Founder & CEO, Camp Lane Skincare

Customers were also a huge fan of the TBYB payment option, with some indicating that they would be a repeat buyer of the product.

"This product is so good, I did the free trial and there was a very noticeable difference under my eyes. The fine lines and dark circles were/are much less noticeable. Will definitely purchase again. Thank you 😊"
- Gaynor T.

"Bought it on the free trial and noticed a difference after two nights! Got my hubby onto it also! LOVE"
- Chloe C.

"I though with there being a 14day free trial plus a 60 day money back guarantee I may as well hive it a go and I have been pleasantly surprised. My smile lines around my eyes defiantly don't seem to be as prominent so I'm stoked. 👍"
- Tammy W.

Great products offered with a TBYB payment option through TryOnify are guaranteed to improve your customers' online shopping experience.