How Camp Lane Skincare Skyrocketed Conversions In Only 5 Days

A woman browsing in a beauty store

Just give me the juice!

Here's the squeeze from Camp Lane Skincare's sales over the past 2 years:

6+ figures in total Try Before You Buy sales
MoM growth for 2023 was 139.07%
20%+ of all orders were completed with Try Before You Buy

Some context

Camp Lane Skincare specializes in nourishing and rejuvenating skincare products. Using the healing vitamins found in retinol, Camp Lane gives people a way to improve the health and appearance of their skin.

The problem

Establishing a new brand

Camp Lane Skincare was the new kid on the block. Having just opened up shop in May of 2023, Camp Lane's founder, Jeremy Ullrich, reached out to TryOnify.

The immediate problem Jeremy needed to solve was getting customers to try a product from a brand new brand. This is the core problem that TryOnify solves. We give control over financial outcomes back to the customer while they put your product to the test for the first time. If the customer keeps the item, you can now build upon on their positive experience. TryOnify helps you get those first customers, so that you can grow your brand.

Price sensitivity

While cosmetic products sell like hot cakes, getting people to buy a single balm for $40 is still a tall task. TryOnify allowed Jeremy to offer an alternative payment option to his shop's visitors, reducing buyer anxiety significantly.

The setup

Camp Lane Skincare's implementation of TBYB is a simple one. With a dedicated payment option on the Product Detail Page (PDP) and a separate page explaining the program, Camp Lane simply drives traffic to their site from social media channels like Instagram. Once people land on their site, they let them decide on how to pay for their product.

Camp Lane Skincare's Retinol Eye Balm Product Detail Page

Camp Lane Skincare's page explaining the TBYB program

Did it work?

After reaching out to us in June of 2023, Jeremy quickly installed and setup the app. Within a mere 5 days, he exclaimed they were "very happy with the conversion lift".

Over a year later, TryOnify has supercharged Camp Lane's sales engine by driving over 6 figures in total sales
- For a store that only sells 2 products, that's not bad 😏
Average month over month (MoM) growth for 2023 was 139.07%
On a monthly basis, TryOnify has consistently facilitated over 20% of Camp Lane's orders

"Superb app with excellent customer support and ongoing development. Lennon and the team at TryOnify have responded to any of our queries promptly and helped us work with their app to make it a mainstay of our checkout and payment options."
- Jeremy Ullrich, Founder & CEO, Camp Lane Skincare