How Style Box Cashed In On 5-Figures With Try Before You Buy
Some context
Selling clothes to a niche audience can be difficult. As a smaller brand, it becomes even more of an uphill battle. Style Box decided to differentiate themselves as a white glove, DFY solution to fashion for plus-sized women.
The problem
Getting customers to try it on
Style Box already took decision making out the equation for customers. All they had to do was fill out a style quiz and they would receive curated clothing at their preferred frequency. The friction of pre-paying for clothes from a new brand was still too much however.
Style Box knew they had a winning service and product. They just needed to convince customers to take the first step in trying them out.
Enter TryOnify. Try Before You Buy and clothing go together like peanut butter and jelly. What e-commerce lacks in physical spaces to try clothing on, we make up for in restoring that trial run for customers.
Less trying, less buying
Trying clothes on isn't just about the look and fit. It's about how the clothes feel on your body and how you feel when you see yourself in the mirror with them on. Are the pockets big enough? Does it go with the rest of your wardrobe?
These are all questions that can't be answered by looking at a picture online. We've all been burned on a purchase where the pictures don't match the actual product. It's even worse when shipping times cut into your already tight return window.
TryOnify flips this problem on its head and gives buyers back control over the outcome of their purchases.
The setup
Style Box's landing page is unlike most. While they showcase a couple of their top outfits front & center, there's no inundation of products in a carousel or grid.
The first step you take is the style quiz 📝
Upon completion, you're finally prompted to purchase your very own Style Box 👗
Style Box also took a different approach in how they implemented TBYB in the purchase flow of their site. Instead of adding a separate button for the trial, they merged it with the traditional "Add to Cart" button.
It's the most seamless integration we've seen from our subscribers. Style Box minimized the TBYB copy and buttons so that purchasing their product feels like business as usual for the customer. It's just like any other purchase, but with a huge cherry on top at the end.
Did it work?
Subscription services hit the mainstream in the 2010's. From clothing to cars, everyone wanted in on the subscription economy. While clothing subscription boxes in particular have cooled off, Style Box has seen a consistent return on their investment in TBYB.
Here are the highlights of Style Box's success with Try Before You Buy (TBYB):
- In almost 2 years of being a TryOnify subscriber, Style Box has seen an average return of 3x on their subscription
- 5+ figures in total sales with TBYB
