How Z-CoiL Captured 6 Figures In Sales In 6 Months With Try Before You Buy

Some context

Z-CoiL's situation is unlike most. They make an incredibly unique product for customers with a specific problem. Pain relief footwear is their solution.

The problem

Convincing customers to try the product

Z-CoiL's products provide medically necessary relief to people with feet pain. However, convincing those same people to take a chance on an expensive solution without seeing or trying on the shoes proved to be challenging. They needed a way to get their shoes in the homes of people for them to see firsthand that their product works and delivers the relief their customers needed.

This is the exact problem that TryOnify solves. It gives customers a reassurance that they simply don't get when paying up front for products from a brand they've never tried before.

Buyer anxiety

Consumers generally don't spend more than $100 on shoes. This made Z-CoiL's struggles that much harder because the average price of their shoes is north of $200. A larger, more popular brand would have a greater chance at selling in that price range. But for a company that most people simply know nothing about, this can be a death blow when operating in the e-commerce space.

TryOnify significantly reduces this price sensitivity by giving customers who are on the fence that one last nudge they need to place an order and give the product a try.

The setup

Z-CoiL spared no effort when launching their free trial program with TryOnify.

As soon as you hit their landing page, you'll see multiple CTA's promoting their TBYB payment option.

Customers are allowed to try only 1 item in a single order
Customers have a trial period of 14 days

Dedicated section promoting the TBYB program on Z-CoiL's homepage

A step-by-step explanation of the free trial program

Z-CoiL's Product Detail Page (PDP) with the TBYB payment option

Did it work?

After reaching out to us earlier this year, Andres was quick to credit TryOnify for the increase in orders they received.

Here are the highlights of Z-CoiL's success with Try Before You Buy (TBYB):

In the first month after implementing TryOnify, Z-CoiL saw a 100% increase in total sales
On a monthly basis, Z-CoiL consistently secured 5+ figures in sales with TBYB
In total, Z-CoiL captured 6+ figures in TBYB sales in just 6 months